ELMER'S LOGO REFRESH
COURSE: Corporate Identity | Spring 2023
CREDITS: Freepik Mockups
The Elmer's logo is iconic and easily recognizable. However, the current logo is outdated and does not represent the brand as it is today. For the new proposed logo, it was important to maintain its recognizability. A new illustration for the cow resolves the unfriendly appearance and allows the brand to appeal to a larger audience. A new typeface provides stability, which allows for the blue shape go away, reflecting the freedom of creativity.
BRAND IDENTITY • ILLUSTRATION
