REI ADVERTISEMENT
COURSE: Ad Design | Fall 2022
AWARDS: Selected for KickA** Juried Show - Bob Walter
REI is known for its vast selection of high-quality outdoor products. However, this may be intimidating to new customers. This ad campaign aims to appeal to newcomers and the less experienced by encouraging trust in knowing REI will help get you prepared for all journeys.
ADVERTISING • ILLUSTRATION • COPYWRITING
